Business Analyze support for Google Analytics

Now you can add Google Analytics data to Business Analyze and use these two powerful tools together.

Connect data, create reports and  share insights – all from Business Analyze.

Track web traffic and other key business metrics – in one place

This new capability makes it easier to access web metrics together with other business metrics – from the conveniences of Business Analyze interface.

Senior leaders, managers and other non-marketers can access specific, meaningful web insights without needing to login to Google Analytic accounts or navigate to separate analytic tools.

Share web metrics to office TV screens and build engagement

Web insights can be shared via Business Analyze to office TV monitor, desktops and mobile devices. The more people are aware of web traffic and behavior, the better they can use this information in their daily work.

More than 30 dimensions and metrics available

Business Analyze makes Google Analytics data available through the Core Reporting API.  Business Analyze developers, designers and consultants can build custom reports on the following dimensions:

  • Users
  • Session
  • Traffic Sources
  • Adwords
  • Goal Conversions
  • Platform or Device
  • Geo Network
  • System
  • Page Tracking
  • Content Grouping
  • Internal Search
  • Site Speed
  • App Tracking
  • Event Tracking
  • Ecommerce
  • Social Interactions
  • User Timings
  • Exceptions
  • Content Experiments
  • Custom Variables or Columns
  • Time
  • DoubleClick Campaign Manager
  • Audience
  • Adsense
  • Publisher
  • Ad Exchange
  • DoubleClick for Publishers Backfill
  • DoubleClick for Publishers
  • Lifetime Value and Cohorts
  • Channel Grouping
  • DoubleClick Bid Manager
  • DoubleClick Search


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    KPI Examples

    This page includes a selection of KPIs and metrics you can track with Business Analyze.

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      Podcast: Data-driven Business Performance

      In this SuperOffice podcast, Hans Chr. Grønsleth, Director of Digital Customer Experience at SuperOffice discusses data-driven business performance with Einar Gynnild, CEO at  Business Analyze.

      You can listen to refreshing stories and gain insight about:

      • measuring business performance and metrics
      • and the rise of new KPIs for recurring revenue businesses
      • the drop in marketing consent after GDPR

      The podcast also includes some advice to get you started.

      Listen to it here (in English):

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        Product News: Announcing 7 New Data Visualizations

        New maps and charts

        Today we are happy to announce 7 new data visualizations in Business Analyze.

        New data visualizations are important because they make it easier for businesses to interpret and act on data with greater speed and efficiency.

        In addition to various types of gauges, pie charts, bar and line charts, Business Analyze now supports:

        • country and regional maps
        • tree maps
        • heat maps
        • split bubble chart
        • packed bubble chart
        • waterfall diagrams
        • XYZ charts

        Each chart type has special capabilities to help users see patterns, spot outliers, and draw conclusions from data faster.

        Example of XYZ chart showing 3 dimensions.

        Create more insightful reports

        The new visualizations help companies analyze data for a wider range of business cases and data sets.

        The waterfall graph, for example, is particularly useful for companies with recurring revenues. It makes it easier to analyze and predict changes in revenues by graphically presenting inflows and outflows over time. Heat maps on the other hand, make it much easier to show concentration levels at a specific point in time.

        – As businesses struggle to keep up with growing amounts of data, the role of business analytics tools is to provide users with faster ways to visualize and consume that data, says Frode Svensson, CTO at Business Analyze.

        – This latest product release will help businesses find meaning in data that is difficult to find in any other way.

        Example of waterfall visualization with positive and negative values and cumulative sum.


        Example of the heat map which uses color-shading to help users quickly pick out high and low levels of activity or events.


        The data visualizations are available in Business Analyze (cloud version).

        Cloud customers received the update as part of the latest software release.

        Note: Customers will likely need to structure data in order to make the visualizations meaningful. If you are used to working with data, you can do this with a Developer license. Our data consultants will also help you. See ‘Services’ or contact Customer Success.

        For more release news, please see release notes in our community.

        Best technology in the world? 

        Business Analyze charting components are based on HighCharts. Highcharts are leaders in charting technology and provide service to world leading companies.

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          Business Analyze Announces Enhanced Single-Sign On (SSO) for SuperOffice CRM

          Good news for Business Analyze customers and everyone with SuperOffice CRM Online!

          Our new enhanced support for Single-Sign On (SSO) means you can log into SuperOffice and instantly access Business Analyze advanced data analytics and reports, without having to remember separate passwords or login twice.

          Single-Sign On provides a smoother user experience, enabling users to quickly access insights from CRM data and other data sources in one place.

          This can include detailed lists, tables, graphs, key metrics and other reports to help you understand customers needs and act quickly on that information – even if data isn’t stored within SuperOffice.*

          Business Analyze reports are accessed by clicking the ‘Analyze’ icon. They can also be placed in SuperOffice web panels. Embedded reports grab attention and support a more natural way of working.

          We are proud to be the only business analytics platform to support this method of SuperOffice authentication.

          *See Data Sources and Connectors

          See also: How to add Business Analyze report to SuperOffice web panel.

          How does it work?


          Already using Business Analyze for SuperOffice CRM Online?

          Your solution has been upgraded with enhanced single-sign on.

          To embed reports in web panels, visit our user community or contact us.

          Try Business Analyze Free for 30 days

          Request a free trial today!

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