Renewed logo: Renewed focus on innovation and performance

Business Analyze has been a part of House of Control group since the acquisition in April 2021.

Our company logo has included ‘Part of House of Control Group’ for some months now, but we want to make it clear how important Business Analyze is to the House of Control strategy.

Therefore, you will now see a new logo with House of Control company icon and Business Analyze text. This is because Business Analyze is a key product in the House of Control portfolio and our focus on customer-driven innovation is stronger than ever.

Our goal is to make Business Analyze the first place not only you – but also your CXO, CFO and other business leaders log in every morning.

As the rate of digitalization increase, Business Analyze will make it easier for you to connect and analyze all your data in one place.

Improved Speed

In latest product release, we have improved caching function. This means you should experience shorter wait time and faster report loading.

New CFO Dashboards – not only for the CFO

On October 20th we are launching new CFO Dashboards. For existing Business Analyze customers, this means that it is much easier to for you to connect to ERP data and analyze CRM and ERP data in one place.  Register here for event (to be held in Norwegian)

Advantages for sales:

  • Sales leaders can view information about sales directly from CRM system, even if it isn’t stored in the CRM – for example information about orders, bookings, deliveries, or invoices
  • Sales can monitor orders, bookings, invoices, margins and profits per customer or account with greater accuracy
  • Sales isn’t as dependent on finance or accounting for information

Advantages for CXOs and CFOs

  • Measure and track company KPIs in one – not only sales, but also operations, profits, liquidity, and cashflow.
  • Accounting and finance can get complete overview of business – including forecasts and sales
  • Accounting and finance don’t have to use time merging ERP and CRM data

Contact Ann Kristin Søraa, Head of Customer Success at email for more information.

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    An important tool for nationwide franchise

    Jobzone wanted data ready-to-use, rather than data spread across systems. They wanted analysis and reporting to run smoother and more efficiently. Here’s how they solved the challenge.


    Watch the video (in Norwegian)

    About Jobzone

    Jobzone is a leading Norwegian recruiting and staffing agency with more than 35 franchises nationwide. The company saves businesses from the time-consuming task of searching for candidates by providing thier own qualified employees.

    The Challenge

    Jobzone has 35 franchises nationwide. In order to recruit and hire employees on behalf of employers looking to fill positions, JobZone supports franchisees with modern IT systems and business intelligence.

    “Our central IT department, develop and maintain SuperOffice CRM, Visma ERP and JobMatch. These systems manage complex processes of recruiting, hiring, and matching the right employees for the right positions.  This involves everything from defining client needs to paying salaries,” says Jan-Håvard Graarud, Sales and Marketing Director at JobZone.

    The one key part that was missing, was a way to gather and analyze data at the franchise level, so franchisees can evaluate their own business performance. Of course, they knew how they were doing, but data wasn’t detailed enough or ready to share. There was a lot of spreadsheets and emailing back and forth.

    “We wanted data ready-to-use, rather than data spread across systems. We wanted analysis and reporting to run smoother and more efficiently. We believed this could help franchisees measure, manage, and understand what they are doing well and what they can do better,” Graarud explains.

    The Solution

    Jobzone connected Business Analyze with their other systems to pull data onto dashboards. Franchise owners review KPIs, check reports and monitor trends on Business Analyze dashboards.

    Business Analyze presents data about:

    • customer requests
    • hiring processes
    • sales activities
    • utilization rates
    • revenues vs budget
    • margins
    • efficiency rates

    To set up the solution, Business Analysis consultants helped JobZone to:

    • connect Business Analyze to current systems and extract data to dashboards
    • design dashboards based on KPIs and metrics
    • make dashboards for management team, IT, marketing, sales and operations

    The Results

    Business Analyze has changed the way Jobzone measures, monitors and ultimately makes decisions about their business.

    Key improvements include:

    • Daily access to information that is needed to manage and expand the business
    • Better use of data in CRM and ERP system, leading to better control of operations and costs
    • Effective and efficient way to manage internal sales competitions
    • Greater efficiency and time-saving due to automated management reporting
    • Secure way to share data in a highly-regulated industry

    “Business Analyze has changed the way we analyze and share information. Franchisees and HQ now have full access to key metrics and reports on a daily basis. No one has to extract reports – they are already finished and ready-to-view.”

    “The first thing we do in the morning is login to Business Analyze to check status. We also review dashboards in monthly meetings. When everyone knows the status and figures are in black and white, it is easier to have productive discussions.”

    Want to learn more?

    Interested in learning more about business intelligence? Let us know and we will call you back.

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      6 Ways all executives can use (and profit from) Business Intelligence

      Flow from raw data to insights and knowledge

      Business intelligence (BI) is one of the fastest growing business applications, but it may also be one of the most confusing. What does it really do? In this article we shed light on 6 practical ways you can use BI.

      Business leaders make hundreds of decisions every week about everything from daily operations to strategic investments. Some have little impact, while others change the direction of the company – and the lives of people working there.

      In any case, data stored in company databases can help you make decisions based on solid, rational logic. With data you can accurately assess the situation and evaluate different scenarios. The more facts you have, the less risk you take.

      And that’s where business intelligence comes in. Business intelligence enables you to quickly monitor Key Performance Indicators (KPIs) and analyze data – on all different levels. It’s a fast and easy way to understand what’s happening across the business.

      The better you can track company health and understand what’s happening, the better you can make decisions and lead your organisation in the right direction.

      Let’s look at 6 situations where you need Business Intelligence.

      6 Situations where you need Business Intelligence

      If you are interested in any of the following areas, Business intelligence can help.

      #1 Measure growth and profitability

      Business intelligence helps you understand what is driving growth and how to you can improve results. Dashboards enable you to review revenue streams compared to budget, growth rates, average revenue per account, discounts, net margins, gross margins, EBITDA and other metrics which you define.

      You can also track changes in results over time and examine the underlying reasons for change by looking at different segments. If the indicators are too high or low, or trending the wrong way, you can work to fix the issues.

      #2 Track KPIs

      Business intelligence tells you how every business area is performing – whether you are responsible for marketing, sales, finance, operations, customer service or the overall business.

      Sales leaders, for example, can get detailed insight into customers, activities, win rates, deal sizes, cycle times, conversion rates etc. With this information they have better visibility into processes, can identify areas of improvement and better coach reps.

      Using spreadsheets for the same calculations would take too much effort and salespeople wouldn’t be able to monitor their own progression.

      According to research, high performing sales teams are 3.5 x more likely to use sales analytics than underperforming teams.

      See also: The KPI-Gallery – 20+ Illustrated Examples

      #3 Monitor sales pipeline

      Do you know whether your pipeline is filling up fast enough? Are your sales reps prioritizing the right opportunities? Can you explain to management or the board, why sales are above or below target?

      Business Intelligence provides detailed insights into your sales pipeline so you can have better control and greater forecasting accuracy.

      Custom reports provide insight into sales opportunities by contact, company, stage, type, category, status, expected close date or any other dimension.

      If you have sales data in several systems, like CRM, ERP, ecommerce, subscription management systems, or contract management systems, a business intelligence tool is the only reasonable way to gather data into one place for analysis.

      #4 Analyze product performance

      If you sell hundreds of different products or parts, you probably have a lot of questions about how much you are selling, to whom and at what price.

      Business intelligence pulls information onto dashboards so you can sort, filter, sum, and compare data about product family, category, type, or more.

      The main advantage is you can quickly answer detailed questions about demand and make better decisions about product lines. You don’t need special technical skills or analytic capabilities. Reports on this level of detail may take weeks to compile without business intelligence.

      #5 Run a contest

      If you want to run a sales contest or get employees excited about a specific goal, consider using business intelligence. Business intelligence isn’t the first tool you might think of for this purpose, but it is effective.

      Modern business intelligence tools track activities and present results on scoreboards. You don’t have to track scores by hand.

      Because scoreboards are updated instantly they create excitement. Everyone is notified when something happens – and that creates a buzz. Picture a live scoreboard showing new customer meetings booked, new sales deals or positive customer feedback. As scores go up, so does the positive momentum.

      #6 Reduce manual reporting routines

      Management reporting is frustrating and time-consuming. It can take hours to gather, analyze and present data. Spreadsheets may need to be revised several times and errors can occur. Consider how many steps are required to prepare end of month reports?

      A business intelligence system does the steps automatically and presents the reports in easy to understand formats. This includes chart, graphs, maps and other combinations of text and graphics.


      A final word

      In all the situations above business intelligence provides relevant information in a way that is quicker and more efficient than traditional tools.

      Even though these examples are primarily related to sales, business intelligence is used across functions to analyze and improve a wide range of processes.

      As companies gather more data, they are investing in more business intelligence. It’s no wonder that business intelligence is one of the top ranked technologies for 2021.

      Additional resources: See examples of dashboards in a live demo.


      Authors note: This article is reposted with permission from  House of Control group.

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        Business Analyze Mobile App now updated on Google Play and Apple App Store

        The latest version of Business Analyze mobile app is now available for download on Google Play and App Store.

        This release is has a new login page and fresh new look and feel.

        Why this Business Intelligence app?

        Business Analyze mobile app provides instant visibility into company-wide KPIs and metrics from the convenience of a mobile device.

        Access key dashboard reports and stay informed about what happening. The app enables you spontaneously check status and review key facts on the way into important meetings.

        Key benefits include:

        • track key KPI
        • check status on-the-go
        • see what’s planned and what’s been done
        • monitor changes in sales, orders, deliveries, payments, profits, service levels or complaints
        • track changes in operations from day to day or week to week
        • see recent activities (e.g. win a new customer)
        • send positive comments to employees and recognize their efforts

        KPIs and metrics can be related to sales, revenues, activities, finances, operations, customer experience or other areas that matter most to users.

        The app includes features to help users respond faster and more proactively when new data is available. For example, you can can send, read, reply and follow up discussions about events.

        How to get it

        All you need is a Business Analyze account to download the app from AppStore or Google Play.

        If you don’t have an account yet, contact us and we’ll set up  a free demo for you.

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          Do-it-yourself dashboard design

          Design dashboards with Business Analyze

          Business Analyze is a great platform if you are looking to build dashboards or modify pre-built reports. This powerful system contains a complete toolset for editing dashboards so you always get the perfect view of data.

          Perhaps you want to make improvements to your current reports. Perhaps you want to make dashboards for a new colleague.  In any case, designing dashboards for better performance can be a fun and rewarding.

          When to design?

          There can be many reasons you want to change design.

          Typical reasons include:

          1. Reports don’t show the right information
          2. Level of detail is too low/high
          3. Charts or tables are imprecise or confusing
          4. Reports are on wrong level, time period or category
          5. Titles or labels are misleading
          6. New data is available
          7. New KPIs become important
          8. There’s a change in organisation (e.g. new employees)
          9. There’s a change in business processes

          When any of these conditions is true, you can make build and customise reports to your exact specifications. As long as you have a clear goal, the rest is easy.

          Features for Designers

          Business Analyze has powerful tools for organising data and building dashboards.

          As a designer you can:

          • Add new reports and dashboards
          • Redesign, resize and delete reports
          • Rename elements
          • Add, change or remove elements within a report
          • Change chart types
          • Change chart properties (e.g. titles, labels etc.)
          • Edit layouts and colors
          • Create and edit drilldowns
          • Change the way data is grouped, pivoted and calculated
          • Add columns to a table
          • Sort a table and save the changes
          • ..and much more

          These features are available for everyone with ‘Designer’ access-rights.

          How to become a designer

          Designers can see the ‘Edit desktops’ command on the main menu. If this command isn’t available, you can’t edit the active desktop.

          To get permission, contact your system administrator. System administrators decide who can edit desktops. This is to protect privacy and ensure only authorised people can access the data. It also reduces the risk that dashboards are mistakenly deleted.

          Are you ready to design? Contact us or email customer for more information about introductory courses and learning programmes.





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