Business Analyze Webinar

Customer Success Webinar Recording

Practical use of Business Analyze

Thanks to everyone who participated in our recent webinar – Practical use of Business Analyze.

We hope you got lots of helpful tips and ideas.

We were a little uncertain how the morning webinar would go, but seems everyone got connected ok😊

To view the Norwegian recording

To view the English version

The agenda included key functions about dashboards, analytics and KPI-tracking.

We reviewed functions like setting targets, filtering, sorting and grouping data – and much more.

Webinar host, Ann Kristin Søraa, showed how these functions work together to manage and guide sales teams.

For example:

  • sales opportunities and process effectiveness
  • revenues, budgets and forecasts
  • orders and invoices
  • sales commissions and amount payed out

She also showed examples dashboards for other stages in the customer journey.

  • Leads/campaign performance
  • Customer support metrics
  • Customers satisfaction scores/NPS
  • Customer success

Don’t miss out!

Sign up here and we’ll be sure to send you an invite to our next customer success webinar!

What’s the best way to visualize revenues, budgets and forecasts?

Revenues versus budgets is an essential dashboard report for sales organizations. Whether you are responsible for leading the business, guiding a regional team or hitting your own personal budget, you want to know “How’s it going?”

When it comes to visualizing sales revenues, however, it isn’t straightforward. There can be problems with getting a hold of accurate data and keeping it updated. Different people required different reports and they expect them to be easy to understand.

In this article we provide tips on how to pick the right charts types and we show several illustrated examples.

Requirements checklist

The first step in creating any good data visualization is to understand what you want to communicate. Even though ‘revenues versus budget’ is simple enough, different people might want different views of the figures.

Use the following questions to help clarify requirements:

  • What is the persons role? CEO, CFO, marketing, regional sales director etc.
  • Is there one sales target or several? e.g. overall, products type, sales per channel or account
  • What is the relevant time period (s)? e.g. weekly, monthly, yearly
  • What other parameters are relevant and meaningful for analysis? g. customer category, customer location etc.

Sales and budget visualizations can be vastly different depending on the answers to these questions. The trick is to have data readily available on the lowest granular level, so you can easily twist and tweak the visualization for different needs.

Once this is done, you’re ready to design.

Progress reports

A gauge is one of the best visualizations for showing progress because it shows movement. According to research, people find it more motivating to see the solid line filling in than basic numeric indicators.

In the example below, the gauge shows percentage of budget achieved.

You can also add additional information, like a green arrow indicator, to give the gauge more meaning. Graphic indicators are used to highlight positive or negative change from period to period.

We’ve added an organisation filter beside the title, enabling authorized users to quickly see data on different levels. Most business intelligence tools enable you to add filters and enable or restrict data visibility based on user rights.

If you want to chart revenues by product, customer type, account manager or other categories, you can add options using drop-down filters.

Sales dashboard with progress reports

Download free ebook: 6 Sales Leader Dashboards

Trend reports

Do you want to show how revenues have changed during the last year or two? Do you need a pedagogic tool to help you explain reasons you didn’t reach your goals?

In this case, you can use trend reports to visualize developments.

The examples below show revenues per month and accumulated revenues per month.

In the first example, we’ve used both a line and bar graph. This makes it easier to see where revenues have surpassed budget or fallen short. We’ve also included forecast data, in order to provide the audience a glimpse into the future.

In the second example, the differences between sold, forecast and budgeted are clear. The x-axis is moved up in order to clearly show negative variance.

Graph sales versus budget bar chart with sales and forecast

Scoreboards and leaderboards

Sales  scoreboards or leaderboards make sales fun. This kind of visualisation can motivate people to achieve higher levels of performance – as long as it’s done the right way.

In some cases, showing individual progress has the greatest motivational effect, while in other cases you may choose a format that is based on team results.

In the example below, we show a ranked list based on percent of own budget achieved. This design is suitable for a large office screen format, and there are lots of possible variations.

Digital sales leaderboard

A final note

While these examples are useful for visualizing sales performance, the same principles of good design apply other company data.

Your data visualization (dashboard) tool should enable you to set up data, fields, filters and charts to fit your exact specifications. If it doesn’t, you’ll get frustrated.

Are you ready to visualize your sales? Contact us



Business Analyze support for Google Analytics

Now you can add Google Analytics data to Business Analyze and use these two powerful tools together.

Connect data, create reports and  share insights – all from Business Analyze.

Track web traffic and other key business metrics – in one place

This new capability makes it easier to access web metrics together with other business metrics – from the conveniences of Business Analyze interface.

Senior leaders, managers and other non-marketers can access specific, meaningful web insights without needing to login to Google Analytic accounts or navigate to separate analytic tools.

Share web metrics to office TV screens and build engagement

Web insights can be shared via Business Analyze to office TV monitor, desktops and mobile devices. The more people are aware of web traffic and behavior, the better they can use this information in their daily work.

More than 30 dimensions and metrics available

Business Analyze makes Google Analytics data available through the Core Reporting API.  Business Analyze developers, designers and consultants can build custom reports on the following dimensions:

  • Users
  • Session
  • Traffic Sources
  • Adwords
  • Goal Conversions
  • Platform or Device
  • Geo Network
  • System
  • Page Tracking
  • Content Grouping
  • Internal Search
  • Site Speed
  • App Tracking
  • Event Tracking
  • Ecommerce
  • Social Interactions
  • User Timings
  • Exceptions
  • Content Experiments
  • Custom Variables or Columns
  • Time
  • DoubleClick Campaign Manager
  • Audience
  • Adsense
  • Publisher
  • Ad Exchange
  • DoubleClick for Publishers Backfill
  • DoubleClick for Publishers
  • Lifetime Value and Cohorts
  • Channel Grouping
  • DoubleClick Bid Manager
  • DoubleClick Search


Ready to visualize you website data? Contact us at

KPI Examples

This page includes a selection of KPIs and metrics you can track with Business Analyze.

Business Intelligence on mobile device

Business Analyze Mobile App now updated on Google Play and App Store

The latest version of Business Analyze mobile app is now available for download on Google Play and App Store.

This release is an update to the existing iOS and Android apps and includes support for 7 new data visualizations.

See also: Full release notes including bug fixes and improvements.

Why this Business Intelligence app?

Business Analyze mobile app provides instant visibility into company-wide KPIs and metrics from the convenience of a mobile device.

This helps business leaders and managers make decisions and drive performance using the latest intelligence available.

With data, insights and KPI-tracking available from convenience of a mobile device, it’s easier to:

  • communicate clear, measurable targets and objectives
  • easily keep up with status
  • gain insight and guide your teams
  • proactively follow-up

KPIs and metrics can be related to sales, revenues, activities, finances, operations, customer experience or other areas that matter most to users.

Rather than having to check in-boxes or rely on others, users can check the app for the latest insights.

The app includes features to help users respond faster and more proactively when new data is available. For example, you can can send, read, reply and follow up discussions about events.

How to get it

All you need is a Business Analyze account to download it and get access to your business data and key metrics.

If you don’t have an account yet, contact us and we’ll set up  a free demo for you.