House of Control acquires Business Analyze AS: A Strategic Step within Business Intelligence


Høvik, 21 April 2021: House of Control Group AS (HOC) announces today that the company has entered into an agreement to acquire Business Analyze AS. The acquisition will enable CFOs to gain better control over data from the entire business in a common dashboard, including the linking of House of Control’s ‘best-of-breed’ tools for the CFO.

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    Business Analyze reports 77% growth for business analytics and reporting platform

    Høvik, Norway – February 20, 2019

    Business Analyze, SaaS provider of business analytics and reporting, increased revenues for its cloud analytics platform with 77% from 2017 to 2018.

    New customers include Stampen, one of Sweden’s largest media companies and newspaper owners, Papyrus, a major distributor of office paper in Europe, Viking Ventures, venture capital and investment firm, and Væksthuset – Den Erhvervsdrivende Fond, to name a few.

    High growth is expected to continue in 2019.

    Global demand for business analytics has been on the rise the past years due to digitalisation and increasing needs to understand growing amounts of customers data. Now we also see the rise here in Northern European B2B markets,” says Einar Gynnild, CEO at Business Analyze.

    “The more companies automate processes, move applications to the cloud, and change their business models, the more data they capture and store. That data is increasing difficult to understand and interpret without the right tools. It’s often spread across different databases or apps. At some point, spreadsheets don’t suffice anymore. Business leaders know this and they are turning to business analytics software.”

    Business Analyze had relatively stable revenues from startup in 2002 through to 2016. But 2017, was a turning point.  In 2017, more than 50 companies chose Business Analyze’s new cloud analytics platform. The growth continued into 2018 with 77% revenue growth for its cloud-based solution.

    From headquarters in Norway, Business Analyze expanded and opened new Danish offices in Køge and Velje. The first month of 2019 has continued strong.

    Shift from ‘nice to have’ to ‘must-have’

    “As business analytics software shifts from ‘nice to have’ to ‘must-have’, our role is to make sure that software is easy to buy, to use, and to adapt. Current markets change fast, and analytics tools must provide forward-looking insight that will help companies look ahead and stay ahead of those changes.”

    There are many exciting applications and results. Last week, for example, Business Analyze was invited to Thon Hotels company gathering to discuss how their Business Analyze cloud platform has opened opportunities to understand booking trends, analyze guest behavior and plan sales strategy.

    “We look forward to many new projects in 2019. We will continue to work closely with customers by providing local support and consulting services. We will continue to investment in product development, new talent and strategic partnerships so we can attract and serve a larger number of new customers,” concludes Gynnild.

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      Business Analyze launches sales coaching toolkit for SuperOffice CRM

      Easier to coach sales teams to success

      We are pleased to announce a new sales coaching toolkit as part of Business Analyze for SuperOffice. With this toolkit, leaders, coaches and representatives can take advantage of sales data and analytics to build stronger sales teams.

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      Gain insight based on sales data

      Business Analyze pulls data from SuperOffice CRM and other databases and presents key facts about goals, outcomes, and behaviors on ‘Coaching’ dashboards. When coaches and coachees are equipped with these facts, it is easier to have focused 1:1 discussions with high impact on performance.

      –  Coaching is probably one of the single most important ways to influence performance, but it isn’t easy to guide discussions. Without insight about what customers want the sales process, it’s difficult to know where to start discussions or what to focus on next, says Einar Gynnild, CEO at Business Analyze.

      –  The new sales coaching toolkit overcomes these problems by making insights about goals, performance and best-practices (benchmarking) readily available on team and personal levels. From dashboards, it’s easier for reps to know what goals they are likely to achieve, and what they can do if they are falling short.

      Reach full potential

      – We received positive feedback from our recent webinar ‘How to sell more with data-driven sales coaching.’  There are many organisations that recognize the importance of a coaching culture, but they use a lot of effort to gather information about what is working or where there are issues.

      – Until now, there hasn’t been an coaching tool that works smoothly with their existing CRM data. With this new release, that’s changed.

      The sales coaching toolkit includes:

      • goal-setting module
      • dashboards with key performance metrics
      • simulation tools for predicting revenues based on changes in sales velocity variables
      • mobile app for statistics  and reports on-the-go, commenting and motivation

      This new toolkit further strengthens Business Analyze’s sales analytics and reporting offering. The coaching toolkit can be combined with other Business Analyze tools including:  management reporting, sales scoreboards, SaaS metric dashboards and more.

      The new sales toolkit is available for Business Analyze customers. Customers with Business Analyze cloud-solution received the toolkit as part of the latest software update.

      To activate the toolkit, kindly contact Ann Kristin Søraa, Customer Success Manager,

      To become a customer or learn more, contact us at or visit for more information.



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