Announcing Beta version of SuperOffice Analyze’s new cloud platform for SuperOffice CRM Online

March 3, 2016 – Business Analyze today announces that the cloud version of SuperOffice Analyze, the powerful analytics and reporting tool for SuperOffice CRM Online, is now available in Beta directly from SuperOffice App Store.

The cloud version of the most popular analytics tool for SuperOffice makes it easier than ever for business leaders and SuperOffice users to measure, monitor and analyze customer relationships and sales performance.

“We are in the process of rolling out the beta version of SuperOffice Analyze cloud with select customers,” says Einar Gynnild, CEO of Business Analyze. “There is a wealth of information within systems that can be extracted and used to gain business insight, better serve customers and fuel growth.  With the cloud, it is even easier and faster.”

“CRM and analytics go hand in hand. There is clear trend amongst leaders and managers to use CRM data to improve decision making, automate reporting and identify new opportunities.” says Cathrine Mula-Davis, who is responsible for SuperOffice App Store.  “With this early-stage offering, we are happy to that all SuperOffice CRM Online customers in Europe, can now enjoy the benefits of a fully-fledged, cloud analytics platform.”

The SuperOffice Analyze cloud contains all the pre-defined leader, manager, sales and service dashboards as the on-premise version, as well as the flexibility to create custom reports, queries and calculations. It also gives users full, instant access to their data and user-defined fields.

Because SuperOffice Analyze is built on the powerful and flexible Business Analyze platform, SuperOffice customers can easily integrate CRM data with other cloud, on-premise or spreadsheet applications.

Full market rollout is expected in Q2.

For more information visit To register your interest in the Beta program, visit, or contact any one of our authorized partners.

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    Better budgeting with Business Analyze for SuperOffice

    “We’re having our quarterly management meeting next Friday. Can you give an updated sales budget report?”

    This sounds like a simple request, but if the thought of pulling the necessary facts and figures together sounds as much fun as pulling teeth, then there is help at hand.

    Sold-vs-Budget (1)

    Traditionally, budget reports are created by extracting SuperOffice sales data and making spreadsheet comparisons. This gets the job done, but it also take time. Figures change quickly and there’s no guarantee that what you present next Friday will be up to date. If a large deal closes, you want the tables and charts to reflect the real numbers.

    The other way to report, is to use budgeting dashboards. Updated sales data from SuperOffice is pulled into graphs or charts and compared to budget for selected time periods, people or parts of the organization. Bring your PC into the meeting, login to Business Analyze, to share the reports.

    Read on to find out how it works:

    1. Input your budget

      Input budget per person under ‘budget’. People’s names and their place in the organization structure are based on information already entered in ‘company contacts’. You do not have to repeat the process.

    2. Compare actual to budget for a specific period

      The graph ‘sales vs. budget’ will automatically update with your figures. Sales is composed of two elements: 1) the prognosis, which is total amount in the pipeline for the period, and 2) the amount that has been registered as ‘sold’. This is normally defined as the last stage of the pipeline.Sold-vs-Budget-trend

    3. Check the long-term trend

      Some salespeople can be overly optimistic and think they will sell more than expected. If you chart percent of budget achieved over a longer period, such as several months, it’s easier see if there is consistent under -budgeting or over budgeting and adjust forecasts accordingly.

    4. Spot the outliers

      If there is a large variance between sales and budgeted,  you probably want to do something about it. By clicking on the graphs, you can explore underlying data case-by- case. This makes it easier to review cases with sales reps. If the reports show you are well ahead of budget, share the excitement with your colleagues and enjoy the feeling of success a little longer.

    What other tricks do you have to manage budgets? We’d love to hear from you. Get in touch.

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      New version of SuperOffice Analyze now available

      Oslo, February 12, 2016  –  Business Analyze announces today the latest release of SuperOffice Analyze, the visual analytics platform for SuperOffice CRM. SuperOffice Analyze 8 makes it easy to understand SuperOffice data and get business insight through self-serve analytics, interactive dashboards and automated reporting.

      The release is designed to help businesses using SuperOffice realize their full potential through better understanding and measurement of sales, customers and customer-facing processes.


      “Businesses have an increasing wealth of data lying within both CRM systems and their other systems – data that is difficult to understand and significantly underused,” says Einar Gynnild, CEO of Business Analyze. “With this release we make it easier for everyone to extract, analyze and actively use data to guide decisions and identify opportunities for revenue growth. Leaders and teams across the organization, can benefit from analytics that give instant insight and direction to current activities, customer needs, and key performance indicators (KPIs).”

      The new release includes:

      • support for SuperOffice CRM version 8 and 7.5
      • enhanced user interface – brightened colors, revised icons and easier navigation ensuring users recognize the same look and feel as within SuperOffice 8
      • stakeholder analytics and reports – ability to group data and measure performance based on stakeholder contact, information or company
      • enhanced charting options for stacking and using ranges
      • additional  fixes and minor enhancements


      A key new feature is the ability to analyze sales per stakeholder without using a lot of time. Companies selling through partners or third parties want to know ‘Which partners sells the most? How much can we expect partners to deliver?  Who are the top salespeople? With SuperOffice Analyze 8 these questions are answered based on existing data.

      This release provides on-premise and on-site SuperOffice customers with more than 20 ready-to-use dashboards and reports. Additional capabilities for customizing reports, doing in-depth analysis and connecting data from ERP, spreadsheets, e-commerce sites or other systems are also available.

      SuperOffice Analyze customers can upgrade to this latest version as part of their service agreement.

      This release is currently available for implementation through SuperOffice and authorized Business Analyze partners.

      For more information or a demonstration, please visit

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        How Stamina’s Barometer is putting a value on employee health

        Stress or conflict. Accidents. Inactivity. There can be many causes for poor health or unsafe conditions at work, but the result is the same: unhealthy workforces lead to underperformance. That is something Stamina Helse AS is doing something about.


        Measuring HSE

        Guri Sogn-Larssen, Product Manager for Stamina’s Occupational Health Services in Norway has been heading up a project the last 2 years to develop the Stamina Barometer. It’s an anonymous, survey-driven management tool used to map, measure and improve employee health and well-being. Research findings are the basis for strategic planning, competence development programs, and day-to-day initiatives having a positive effect on employee health, and ultimately performance.

        The barometer is composed of 25-30 carefully selected questions, covering 4 main areas: systematic health, safety and environment (HSE), lifestyle, work environment and sick leave. During the past year, employee feedback has been collected from more than 30 organizations across 10 industries.

        Take away the guesswork

        “What’s exciting about the barometer is it makes occupational health, and the factors that influence health, measurable and tangible. Rather than guessing if sick leave is high, for example, HR leaders and managers can benchmark sick leave between departments or compared to industry norms. It’s much easier to do something about it when you know where to focus.”

        “Measuring different parts of the organization is the way to identify where changes are needed and set priorities. Every organization has limited resources so it is important to start in the right place with the right activities,” says Sogn-Larssen.

        Both employees and managers give feedback. The results of the two groups are compared to see if there are differences in perception. Survey findings are analyzed in order to identify outliers. Each company receives a full report and presentation of key findings.

        “While there are many regulations companies have to follow, companies shouldn’t be concerned about health because they are forced by law. Companies should be concerned because they want to create a great workplace,” says Sogn-Larssen. “Leaders need to ask themselves “Where do we want to be in 1-3 years? What can we do for our employees to get there?”

        Changed from complex spreadsheets to visual analytics

        Stamina asked Questback, specialists in employee and customer feedback, to help develop the survey and collect data in a structured way. Each question is carefully formulated and factors are weighted. Business Analyze was asked to simplify data analysis and reporting routines.

        “Analyzing the data, sorting ‘key findings’ from ‘nice-to-know’, and presenting everything in an easy-to-understand format is more demanding that you think. I’ve spent many long hours working with Excel, and even more hours to in Word to prepare good documentation,” says Sogn-Larssen. “Some clients have 10-12 departments, so doing a full report for a company like that takes 2 weeks once we receive the raw data.”

        “In the last 3 months we’ve gone over to a more automatic process. Data is processed using analytics software and presented directly on digital dashboards. There can still be significant amounts of discussion with customers, but once we have collected data, the actual reporting time has been reduced by 60% – 70%. Since we don’t cut and paste or key in formulas anymore, the risk of error is greatly reduced. Now we can provide more organizations with higher quality analysis. “

        Vector Laptop isolated on white background

        Vector Laptop isolated on white background

        Picture: Data is processed using analytics software and presented directly on digital dashboards.

        More emphasis on follow-up

        The barometer can highlight needs for better communication, better routines, change of roles or tasks, and greater employee or leader involvement. If 56% of employees don’t know there are proper policies in place for handling harassment, they probably won’t report problems or get the help they need. This can have a direct, negative effect.

        “Too often companies work spontaneously rather than strategically with health and safety – particularly smaller and mid-size companies. Some company’s don’t have in-house expertise and others simply have too much to do with too few people. By providing a fully-developed measurement tool, the barometer brings down barriers and brings about happier, healthier people,” concludes Sogn-Larssen.

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          How are franchisors using business analytics?

          “Put control of sales into the hands of the franchisees. That is the key to success,” says Dag Hognerud, CEO at RS Scandinavia.

          “That way everyone knows exactly how the business is doing and what it takes to get the results they want.”

          How business analytics create value

          RS Scandinavia is the company behind the Norwegian brand Renholdssoner and international brand N3Zones. The franchise is recognized for ultra-modern products that reduce dust and promote cleaner, healthier environments in professional and commercial buildings. Started as a franchise in 2009, the company now turns over more than 50 million NOK and has grown to 12 franchises.

          Full control of sales

          For RS Scandinavia, control of sales means setting clear goals and using analytics to help them reach those goals. Both franchisor and master franchisers agree what performance indicators are important. Every franchise is different.

          “We use analytics to monitor franchise health and guide decision-making, says Hognerud.“ Analytics give us a lot of answers about what we need to do. For example, if a certain type of activity isn’t being completed fast enough, we can change our training program to develop the skills that are needed.”

          Tracking on their own dashboards

          Everyone at Renholdssoner and N3Zones has their own dashboard. The franchisor sees what is going on by country, franchisee and role. The franchisee set their specific goals and tracks progress. The salespeople see their own customer portfolio, performance and activities.

          There are graphs. There are indicators. There are lists of activities. The most important indicators are graphically illustrated and easy to grasp. If someone wants to understand what is influencing the numbers, she can drill down into the underlying data.

          Part of the franchise culture

          “Speed and precision – these are important components of our culture. “We’ve invested in good systems so that we can work effectively and expand,” says Hognerud. “These include a CRM, ERP, customer service, customer feedback and online academy. Data is pulled together to give a 360 degree view of the organization.”

          “We use live data to be as accurate as possible. Before a status meeting, everyone can review up to date numbers. The numbers quickly paint a picture what’s working and what’s not. That way we can keep improving – that’s what counts.”

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