• Produkter
    • Plattform
      • platformOversikt
      • All-in-One Business Intelligence Platform
      • icon-data-connecitonDatakilder
      • Gather, analyze and report on data
    • Funksjoner
      • dashboardsDashbord
      • Keep a finger on your business pulse
      • kpi trackingKPI-måling
      • Monitor KPIs and key metrics
      • contestsSalgskonkurranser
      • Set goals and run live competitions
      • mobile appMobileapp
      • Check key figures and stay informed
    • Løsninger
      • superofficeFor SuperOffice
      • ERPFor Visma
  • Priser
  • Kundehistorier
  • Nyheter
  • Om oss
  • Kontakt
  • Logg inn
  • Få en demo
  • Norsk bokmål
    • Engelsk
Business Analyze
  • Produkter
    • Plattform
      • platformOversikt
      • Alt-i-ett Business Intelligence-plattform
      • icon-data-connecitonDatakilder
      • Koble til data
    • Funksjoner
      • dashboardsDashbord
      • Hold fingeren på pulsen i bedriften
      • kpi trackingKPI-måling
      • Overvåk KPIer og nøkkeltall
      • contestsSalgskonkurranser
      • Sett mål og kjør konkurranser live
      • mobile appMobileapp
      • Sjekk viktige tall og hold deg informert
    • Løsninger
      • superofficeFor SuperOffice
      • ERPFor Visma
  • Priser
  • Kundehistorier
  • Nyheter
  • Om oss
  • Kontakt
  • Logg inn
  • Få en demo
  • Norsk bokmål
    • Engelsk
  • Menu Menu

Norwegian SaaS success House of Control using cloud analytics in pursuit of double-digit growth

7 september 2017/i Insights, News /av Cynthia

With over 1000 customers in 60 countries House of Control is a fast growing Norwegian software company that has been recognized as a Gaselle 5 years in a row.

Behind smart SaaS solutions lie a well structured sales organisation. Now the company is to accelerate growth by increasing data quality and visibility. The technology they use is Business Analyze, our business analytics platform.

How is business? House of Control CFO Carl Fabian Flaaten presents live SaaS performance metrics.

 

Carl Fabian Flaaten, the CFO, is working daily with data optimisation from all angles – the technology side, people side and business-value side. We asked him why this is important.

“We see data as the driver for activities, not the result,” says Flaaten. Our plan is to pull data from 4 separate sources into one place for analysis, reporting and insight. We are committed to making this happen.”

For the past six months, Flaaten has been defining goals and aligning the data, working alongside sales managers and creating dashboard reports with help from Business Analyze.

“Each database or system, for example our CRM system, gives value for a particular function. By combining data together for analysis, we will get a view of customers and processes across functions. The goal is higher performance resulting in growth.

At our stage of growth we need to closely managed and monitor the portfolio to ensure good investments. The more data we can use and analyze, the better our decisions, says Carl Fabian Flaaten, CFO at House of Control.

What data do you have?

We have four main systems that capture data about sales, orders, contracts, incoming customer requests, invoices, prices, and discounts.  These include SuperOffice CRM for sales and customer support.

In the future, we will be able to draw on every key piece of data, no matter which system it is in, and be able to use it in management meetings.

What have you done so far?

We set clear growth goals at company, team and individual level – also by country. These are measured in monthly recurring revenues (MRR) and annual recurring revenues (ARR).

We measure progress and make progress visible. When you enter our reception area, there are live screens showing MRR targets, what has been achieved and what is in the pipeline weighted by sales stage. Each new sale is listed on the screen with the sales person’s name.

The change is noticeable. Salespeople talk about MRR and how it is going. It’s created a buzz. If there is more green than yellow on the graphs, then we are doing great!

We also changed commission models and reporting to align with goals. Rather than getting a statement, salespeople now have their own earnings dashboards. Some people have commissions based on MRR, while others have activity targets.  When we started to calculate commissions directly from live CRM data, we saw a direct improvement in data quality.

What are next steps?

There is a lot more to do. At our stage of growth we need to closely managed and monitor the portfolio to ensure good investments. The more data we can use and analyze, the better our decisions.”

We will keep our eye on retention rates and use analytics to investigate ways we can prevent churn. We will use Cohort analysis.

We will work to structure data in a way so we can answer important questions about the business. What aspect of sales work well, where should we improve? How do our most successful customers use our product and what does that mean for our product development?

Are you using Business Analyze?

Yes, I am analyzing the portfolio and creating reports.  I haven’t had a tool that offered so much flexibility, so fast.  The big advantage over Excel is that I can twist and turn tables and charts into different perspectives with one step – and underlying data is always updated and ready to use.  I’ve made a few mistakes and had to get help, but basically it is just fun to be able to check different variables and see the business on so many levels.

What has been the most difficult part so far?

There are a lot of details to consider and people involved.  It isn’t that easy for people to understand what it is all about until they see it. My own ideas of what we can achieve have changed and evolved.  Now that we have the first goals and measurements up on screens and everyone can actually see data in action, the rest will get easier.

More information?

Learn more about House of Control

Interested in using data to grow your SaaS or recurring revenue business? Send us a quick email and we’ll get in touch.

 

Tags: business analytics, dashboards, House of Control, SaaS metrics, sales
Del dette innlegget
  • Del med Facebook
  • Del med Twitter
  • Del med LinkedIn

Meld deg på vårt månedlige nyhetsbrev.

    Når du registrerer deg aksepterer du at dine data blir håndtert i henhold til vår privacy policy.

    https://www.businessanalyze.com/wp-content/uploads/2017/09/House-of-Control-byBigscreen-small.jpg 299 400 Cynthia https://www.businessanalyze.com/wp-content/uploads/2021/10/hoc-BusinessAnalyze-default.png Cynthia2017-09-07 06:54:012018-02-07 12:33:11Norwegian SaaS success House of Control using cloud analytics in pursuit of double-digit growth
    Kanskje du også liker disse
    Photo of Lars Gjedde, CEO and owner of C.K. Environment We use Business Analyze to optimise our business and maintain a healthy operation
    Christmas Countdown Sales Dashboard

    Search

    Recent Posts

    • Inspirasjonswebinar og produktnyheter
    • Nytt i Business Analyze – Høydepunkter 2021
    • Renewed logo: Renewed focus on innovation and performance
    • An important tool for nationwide franchise
    • Seks måter ledere kan bruke og dra nytte av business intelligence på

    Archives

    • august 2022
    • desember 2021
    • oktober 2021
    • august 2021
    • juni 2021
    • mai 2021
    • april 2021
    • mars 2021
    • januar 2021
    • desember 2020
    • oktober 2020
    • september 2020
    • august 2020
    • mai 2020
    • april 2020
    • mars 2020
    • februar 2020
    • januar 2020
    • november 2019
    • august 2019
    • juni 2019
    • mai 2019
    • mars 2019
    • februar 2019
    • januar 2019
    • desember 2018
    • november 2018
    • oktober 2018
    • august 2018
    • juni 2018
    • mai 2018
    • april 2018
    • mars 2018
    • februar 2018
    • januar 2018
    • november 2017
    • september 2017
    • august 2017
    • juni 2017
    • mai 2017
    • april 2017
    • mars 2017
    • oktober 2016
    • september 2016
    • juli 2016
    • juni 2016
    • mai 2016
    • mars 2016
    • oktober 2015
    • august 2014
    • mai 2014
    • februar 2014
    • desember 2013
    • januar 2013
    • august 2012
    • mai 2012

    Categories

    • Brukerforum
    • Finance
    • Insights
    • News
    • Personal
    • Pressemelding
    • Produktivitetsløftet
    • Saas
    • Seminar
    • Siste nytt
    • Uncategorized

    Meta

    • Logg inn
    • Innleggsstrøm
    • Kommentarstrøm
    • WordPress.org

    Hold deg oppdatert

    Meld deg på Business Analyze nyhetsbrev.

      Når du registrerer deg aksepterer du at dine data blir håndtert i henhold til vår privacy policy.

      Plattform

      • Platform Oversikt
      • Datakilder

      Funskjoner

      • Dashbord
      • KPI Tracking
      • Salgskonkurranser
      • Mobilapp

      Løsninger

      • For SuperOffice
      • For ERP

      Nyttige lenker

      • Privacy Policy
      • Master Subscription Agreements
      • Trust Center

      Kontakt

      • sales@businessanalyze.com
      • tlf: +47 67 10 13 10
      • O.H. Bangs vei 70
      • N-1363 Høvik, Norway

      @2022 Business Analyze
      Part of House of Control Group

      Business Analyze and Visma announce sales and cooperation agreement Ann Kristin Søraa joins Business Analyze to lead Customer Success team
      Scroll to top
      Vi bruker cookies for å registrere din aktivitet på våre nettsider og kombinerer denne informasjonen med opplysningene du oppgir for å danne en profil, slik at vi kan vise deg innhold tilpasset dine interesser. Ved å akseptere, tillater du oss å registrere og behandle din persondata som beskrevet her. ACCEPT
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Non-necessary
      Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
      SAVE & ACCEPT