{"id":9344,"date":"2018-06-05T08:58:12","date_gmt":"2018-06-05T08:58:12","guid":{"rendered":"https:\/\/www.businessanalyze.com\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/"},"modified":"2018-09-19T08:25:00","modified_gmt":"2018-09-19T08:25:00","slug":"puzzel-ramps-up-crm-sales-analytics-to-speed-growth","status":"publish","type":"post","link":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/","title":{"rendered":"Puzzel ramps up CRM &#038; Sales Analytics to Speed Growth"},"content":{"rendered":"<p>To support double digit growth, Puzzel is undertaking a bold plan to upgrade\u00a0 CRM processes and modernize sales reporting. Results so far include sales teams achieving\u00a0monthly activity targets 20-30% more often and sales forecasting accuracy improving to within 98%.<\/p>\n<p><a href=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/puzzel_chief-commercial-officer-Gunnar-Aasen.jpg\"><img decoding=\"async\" class=\"alignnone size-gallery wp-image-9347\" src=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/puzzel_chief-commercial-officer-Gunnar-Aasen-845x576.jpg\" alt=\"\" width=\"845\" height=\"576\" \/><\/a><\/p>\n<h2><span style=\"color: #44454a;\">New technologies and routines improve performance\u00a0and decision-making<\/span><\/h2>\n<p>Puzzel, recognized by Gartner for the third year in a row as a leader in contact center solutions, experienced year-on-year growth\u00a0of 20% and has ambitious growth targets this year.<\/p>\n<p>The company, who supports more than 500 customers across the Nordics, UK and Baltics, expanded into Finland in early 2018 and was chosen by insurance company \u2013 If \u2013 \u00a0to support the largest cloud-based contact center in Europe, with a solution for telephony, web chat, Facebook, e-task (e.g. e-task in CRM) and SMS.<\/p>\n<p>To continue high growth levels, the company is taking clear steps to support management level decision-making and sales performance. One of the key initiatives, is a bold plan to upgrade their CRM processes and modernize their sales reporting.<\/p>\n<blockquote><p><em>We are fortunate to have exceptional sales teams in 6 countries, but we can\u2019t fully reach our potential without taking advantage of CRM data and insights. We must instantly and reliably see what is going, at all times, if we are going to make our goals a reality.<br \/>\n<span style=\"font-size: 15px;\">Gunnar Aasen,\u00a0Chief Commercial Officer<\/span><\/em><\/p><\/blockquote>\n<h2><span style=\"color: #44454a;\">Limited by static sales reporting<\/span><\/h2>\n<p>The CRM system wasn\u2019t being used to its full potential. Sales added select data to the CRM system before weekly reporting deadlines and sales directors exported the data to Excel in order to create reports.<\/p>\n<p>As a result, the management team relied on sales reports created by each country to know \u2018what\u2019 is happening. The reports were quickly outdated and didn\u2019t allow leaders to explore \u2018why\u2019 things were happening.<\/p>\n<p>Because the company used a variety of other tools for email, quotes and proposal processes, important background information was missing from sales reports.<\/p>\n<p>The company, therefore, stepped up routines and implemented systems that made\u00a0reliable sales\u00a0reports available online, from one location.<\/p>\n<h2><span style=\"color: #44454a;\">Fresh approach with deeper insight<\/span><\/h2>\n<p>When Aasen joined Puzzel in 2016, the company started a two-pronged approach: 1) systematically addressing places where their CRM strategy was slipping; and 2) investing in a business analytics tool \u2013 Business Analyze.<\/p>\n<p>Aasen has deep experience both using, selling and implementing sales enablement technologies, in addition to contact center solutions.<\/p>\n<p>&#8211;\u00a0 The first step was to start logging everything in our SuperOffice CRM. It is a very good tool, but like every system, it is only as good as how we use it. We cleaned out many custom fields and\u00a0tried\u00a0\u00a0to\u00a0use SuperOffice as it was designed.<\/p>\n<p>&#8211;\u00a0 We worked in teams to develop a mutual understanding of why sales data and measurement is so important. Then we invested in Business Analyze to make this data readily accessible and meaningful.<\/p>\n<p>&#8211;\u00a0 During the past 1-2 years we have had many other projects and of course sales opportunities that took priority at times, but we remained committed to better internal routines.<\/p>\n<h2><span style=\"color: #44454a;\">Better data\u00a0and decisions<\/span><\/h2>\n<p>Now Puzzel is consistently capturing and using data as a decision-making tool. Live dashboard reports help leaders and their teams\u00a0understand\u00a0day-to-day progress &#8211; and\u00a0what needs to be done going forward.\u00a0Because\u00a0errors in\u00a0sales\u00a0figures are so obvious on dashboards, the\u00a0reporting accuracy has increased to approx. 95%.<\/p>\n<p>Other improvements include:<\/p>\n<ul>\n<li>Automated &#8211; Revenue and activity reports are automatically generated and displayed for the board, sales directors and individuals.<\/li>\n<li>Consistent &#8211; The lowest level information is rolled-up to higher level, leaving no room for inconsistency.<\/li>\n<li>Performance improvements &#8211; In each region, sales directors actively use Business Analyze as a coaching tool.<\/li>\n<li>Goal achievements &#8211;\u00a020-30% more often achieve weekly activity targets.<\/li>\n<\/ul>\n<p>CEO B\u00f8rge Astrup&#8217;s office monitor shows\u00a0live sales figures\u00a0 so he sees what\u2019s going on at any given time.<\/p>\n<h2><span style=\"color: #44454a;\">Complete control<\/span><\/h2>\n<p>\u201cGood data and reporting for decision making processes is essential for our growth. For example, our pipeline used to be inflated but now the forecast is 95% accurate &#8211; and so is overall reporting accuracy. We have better control and can plan ahead.\u201d<\/p>\n<p>\u201cWe believe we have to be measured in order to improve.\u00a0 Methodically working with CRM and Business Analyze has become a normal part of our culture. It\u2019s helping us reach ambitious growth targets,\u201d concludes Aasen.<\/p>\n<p>For more information:<\/p>\n<p><a href=\"http:\/\/www.puzzel.com\">www.puzzel.com<\/a><br \/>\n[\/av_textblock]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To support double digit growth, Puzzel is undertaking a bold plan to upgrade\u00a0 CRM processes and modernize sales reporting. Results so far include sales teams achieving\u00a0monthly activity targets 20-30% more often and sales forecasting accuracy improving to within 98%. New technologies and routines improve performance\u00a0and decision-making Puzzel, recognized by Gartner for the third year in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97,80,1],"tags":[],"class_list":["post-9344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-news-en","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puzzel ramps up CRM &amp; Sales Analytics to Speed Growth - Business Analyze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puzzel ramps up CRM &amp; Sales Analytics to Speed Growth - Business Analyze\" \/>\n<meta property=\"og:description\" content=\"To support double digit growth, Puzzel is undertaking a bold plan to upgrade\u00a0 CRM processes and modernize sales reporting. Results so far include sales teams achieving\u00a0monthly activity targets 20-30% more often and sales forecasting accuracy improving to within 98%. New technologies and routines improve performance\u00a0and decision-making Puzzel, recognized by Gartner for the third year in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Analyze\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-05T08:58:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-19T08:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cynthia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\"},\"author\":{\"name\":\"Cynthia\",\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/person\/3ec512da6a4df254872cf74f4721fae4\"},\"headline\":\"Puzzel ramps up CRM &#038; Sales Analytics to Speed Growth\",\"datePublished\":\"2018-06-05T08:58:12+00:00\",\"dateModified\":\"2018-09-19T08:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\/\/www.businessanalyze.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg\",\"articleSection\":[\"Insights\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\",\"url\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\",\"name\":\"Puzzel ramps up CRM & Sales Analytics to Speed Growth - Business Analyze\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessanalyze.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg\",\"datePublished\":\"2018-06-05T08:58:12+00:00\",\"dateModified\":\"2018-09-19T08:25:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage\",\"url\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg\",\"contentUrl\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg\",\"width\":400,\"height\":299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/www.businessanalyze.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puzzel ramps up CRM &#038; Sales Analytics to Speed Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.businessanalyze.com\/#website\",\"url\":\"https:\/\/www.businessanalyze.com\/\",\"name\":\"Business Analyze\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.businessanalyze.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.businessanalyze.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.businessanalyze.com\/#organization\",\"name\":\"Business Analyze\",\"url\":\"https:\/\/www.businessanalyze.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/02\/logo.png\",\"contentUrl\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/02\/logo.png\",\"width\":300,\"height\":44,\"caption\":\"Business Analyze\"},\"image\":{\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/person\/3ec512da6a4df254872cf74f4721fae4\",\"name\":\"Cynthia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec0eae6a36b196734efb8436f5ae7bc1335f98221c46406ac5984487f0cd0187?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec0eae6a36b196734efb8436f5ae7bc1335f98221c46406ac5984487f0cd0187?s=96&d=mm&r=g\",\"caption\":\"Cynthia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puzzel ramps up CRM & Sales Analytics to Speed Growth - Business Analyze","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/","og_locale":"en_US","og_type":"article","og_title":"Puzzel ramps up CRM & Sales Analytics to Speed Growth - Business Analyze","og_description":"To support double digit growth, Puzzel is undertaking a bold plan to upgrade\u00a0 CRM processes and modernize sales reporting. Results so far include sales teams achieving\u00a0monthly activity targets 20-30% more often and sales forecasting accuracy improving to within 98%. New technologies and routines improve performance\u00a0and decision-making Puzzel, recognized by Gartner for the third year in [&hellip;]","og_url":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/","og_site_name":"Business Analyze","article_published_time":"2018-06-05T08:58:12+00:00","article_modified_time":"2018-09-19T08:25:00+00:00","og_image":[{"width":400,"height":299,"url":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg","type":"image\/jpeg"}],"author":"Cynthia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cynthia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#article","isPartOf":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/"},"author":{"name":"Cynthia","@id":"https:\/\/www.businessanalyze.com\/#\/schema\/person\/3ec512da6a4df254872cf74f4721fae4"},"headline":"Puzzel ramps up CRM &#038; Sales Analytics to Speed Growth","datePublished":"2018-06-05T08:58:12+00:00","dateModified":"2018-09-19T08:25:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/"},"wordCount":732,"publisher":{"@id":"https:\/\/www.businessanalyze.com\/#organization"},"image":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg","articleSection":["Insights","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/","url":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/","name":"Puzzel ramps up CRM & Sales Analytics to Speed Growth - Business Analyze","isPartOf":{"@id":"https:\/\/www.businessanalyze.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg","datePublished":"2018-06-05T08:58:12+00:00","dateModified":"2018-09-19T08:25:00+00:00","breadcrumb":{"@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#primaryimage","url":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg","contentUrl":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/06\/Puzzel-gunnar-aasen-small.jpg","width":400,"height":299},{"@type":"BreadcrumbList","@id":"https:\/\/www.businessanalyze.com\/en\/puzzel-ramps-up-crm-sales-analytics-to-speed-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.businessanalyze.com\/en\/"},{"@type":"ListItem","position":2,"name":"Puzzel ramps up CRM &#038; Sales Analytics to Speed Growth"}]},{"@type":"WebSite","@id":"https:\/\/www.businessanalyze.com\/#website","url":"https:\/\/www.businessanalyze.com\/","name":"Business Analyze","description":"","publisher":{"@id":"https:\/\/www.businessanalyze.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.businessanalyze.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.businessanalyze.com\/#organization","name":"Business Analyze","url":"https:\/\/www.businessanalyze.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.businessanalyze.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/02\/logo.png","contentUrl":"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/02\/logo.png","width":300,"height":44,"caption":"Business Analyze"},"image":{"@id":"https:\/\/www.businessanalyze.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.businessanalyze.com\/#\/schema\/person\/3ec512da6a4df254872cf74f4721fae4","name":"Cynthia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.businessanalyze.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec0eae6a36b196734efb8436f5ae7bc1335f98221c46406ac5984487f0cd0187?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec0eae6a36b196734efb8436f5ae7bc1335f98221c46406ac5984487f0cd0187?s=96&d=mm&r=g","caption":"Cynthia"}}]}},"_links":{"self":[{"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/posts\/9344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/comments?post=9344"}],"version-history":[{"count":14,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/posts\/9344\/revisions"}],"predecessor-version":[{"id":9346,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/posts\/9344\/revisions\/9346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/media\/9349"}],"wp:attachment":[{"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/media?parent=9344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/categories?post=9344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessanalyze.com\/en\/wp-json\/wp\/v2\/tags?post=9344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}