{"id":7947,"date":"2018-02-08T11:00:59","date_gmt":"2018-02-08T11:00:59","guid":{"rendered":"https:\/\/www.businessanalyze.com\/business-analytics-guide\/"},"modified":"2020-04-23T17:54:27","modified_gmt":"2020-04-23T17:54:27","slug":"business-analytics-guide","status":"publish","type":"post","link":"https:\/\/www.businessanalyze.com\/en\/business-analytics-guide\/","title":{"rendered":"The Business Analytics Guide for B2B Organisations"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7975\" src=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide.jpg\" alt=\"\" width=\"1100\" height=\"412\" srcset=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide.jpg 1100w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide-300x112.jpg 300w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide-768x288.jpg 768w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide-1030x386.jpg 1030w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide-705x264.jpg 705w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/b2b-ba-guide_wide-450x169.jpg 450w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>If you&#8217;re curious about business analytics (or Business Intelligence) and wonder how analytics tools can benefit your organisation, you&#8217;ve come to the right place.<\/p>\n<p>This guide provides\u00a0straightforward, non-technical answers to important questions including:<\/p>\n<ul>\n<li>What is business analytics?<\/li>\n<li>Why is it used?<\/li>\n<li>How do I get started?<\/li>\n<\/ul>\n<h2>What is business analytics?<\/h2>\n<p>Business analytics is a group of methods and tools used to analyze and visualize data.<\/p>\n<p>Business analytics tools pull various sources of data, like those stored within CRM, ERP, customer support, project management system or other database, into one place for analysis.<\/p>\n<p>This saves business users from having to extract and format data into reports before they can use it as part of their daily work.<\/p>\n<p>Different analysis tools have different levels of sophistication, but the goal of business analytics tools is to present data in a way that is easy to use and understand.<\/p>\n<p>Business analysis software enable you to sort, group, filter, segment and chart data. It may also include more advanced analysis like statistical modelling, predictive modelling and forecasting. The results are displayed on dashboards.<\/p>\n<p>Dashboards are useful because they make data easy to access and share.\u00a0 Dashboards contain lists, charts, graphs and other types of data visualizations.<\/p>\n<p>Users login to dashboards through a web browser or app.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16628\" src=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales.jpg\" alt=\"\" width=\"1920\" height=\"1200\" srcset=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales.jpg 1920w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-300x188.jpg 300w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-768x480.jpg 768w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-1030x644.jpg 1030w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-1500x938.jpg 1500w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-705x441.jpg 705w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/11\/BA-dashboard-example-accumulated-sales-450x281.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Above: Example of a sales dashboard<\/p>\n<p>One key advantage of dashboards is users can easily navigate multiple hierarchies of data using &#8216;drill-downs&#8217; and &#8216;roll-ups.&#8217;<\/p>\n<p>A drill-down refers to the process of viewing data at a level of increased detail, while roll-up refers to the process of viewing data with decreasing detail.<\/p>\n<p><a href=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7969\" src=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2.jpg\" alt=\"\" width=\"1100\" height=\"576\" srcset=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2.jpg 1100w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2-300x157.jpg 300w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2-768x402.jpg 768w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2-1030x539.jpg 1030w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2-705x369.jpg 705w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2019\/09\/figur-drilldown-2-450x236.jpg 450w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<h2>Why use business analytics?<\/h2>\n<p>In B2B organisations of all sizes, business analytics is used to gain insight and understanding about business. This leads to better decision-making and higher levels of performance.<\/p>\n<p>As the volume of data within companies grows, more businesses are turning business analytics.<\/p>\n<p><a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS44998419\"> IDC forecasts<\/a> double-digit revenue growth through 2022.<\/p>\n<p><strong>5 reasons to use business analytics<\/strong><\/p>\n<p><a href=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics.png\"><img decoding=\"async\" class=\"wp-image-15983 size-full\" src=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics.png\" alt=\"\" width=\"850\" height=\"454\" srcset=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics.png 850w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics-300x160.png 300w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics-768x410.png 768w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics-705x377.png 705w, https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2018\/02\/top-reasons-to-use-business-analytics-450x240.png 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>Business analytic tools provide different information to different parts of the organisation.<\/p>\n<p>CEOs and management teams, for example, see company-wide data and monitor KPIs (key performance indicators). Departments track the metrics which are important to their success.<\/p>\n<p><a href=\"https:\/\/www.businessanalyze.com\/en\/kpi-examples\/\">What key company, sales, and support metrics can you track? See examples.<\/a><\/p>\n<p><strong>What are the differences from spreadsheets?<\/strong><\/p>\n<p>While spreadsheets are similar to business analytics tools in some ways, they are very different in others.<\/p>\n<p>Spreadsheets help you analyze data but they aren&#8217;t built to gather data or keep it updated.<\/p>\n<p>Some of the advantages of business analytics compared to spreadsheets include:<\/p>\n<ul>\n<li>Always up-to-date \u2013 Analytics tools keep dashboards updated as new data is gathered.<\/li>\n<li>Easy navigation \u2013 Modern, cloud-based dashboards are easy to navigate and can be accessed from any location.<\/li>\n<li>Consistency \u2013 There is only one version of dashboard reports and less risk of human error.<\/li>\n<li>Easy to share &#8211; Dashboards provide users with access to relevant information from any device.<\/li>\n<li>Secure &#8211; Because data is stored in a database and accessed through secure login, business analytics tools secure data in ways that spreadsheets can&#8217;t.<\/li>\n<\/ul>\n<h2>How to get started<\/h2>\n<p>The easiest way to start is to measure and track one or two of your most important company targets.<\/p>\n<p>You will be able to see day to day progress and you can keep your organization updated and motivated without paperwork or administration.<\/p>\n<p>Here are a few tips:<\/p>\n<ol>\n<li>Select your most important goals or KPIs. e.g. 20% revenue growth<\/li>\n<li>Connect to data.<\/li>\n<li>Visualize and share progress to keep focus<\/li>\n<li>Use dashboards and scoreboards to motivate<\/li>\n<\/ol>\n<p>You can add more information and do deeper analysis as you go.<\/p>\n<p>Once you get used to having insights at your fingertips, you won&#8217;t be able to manage without.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re curious about business analytics (or Business Intelligence) and wonder how analytics tools can benefit your organisation, you&#8217;ve come to the right place. This guide provides\u00a0straightforward, non-technical answers to important questions including: What is business analytics? Why is it used? How do I get started? What is business analytics? Business analytics is a group [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-7947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Business Analytics Guide for B2B Organisations - Business Analyze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessanalyze.com\/en\/business-analytics-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business Analytics Guide for B2B Organisations - Business Analyze\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re curious about business analytics (or Business Intelligence) and wonder how analytics tools can benefit your organisation, you&#8217;ve come to the right place. This guide provides\u00a0straightforward, non-technical answers to important questions including: What is business analytics? Why is it used? How do I get started? What is business analytics? 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