{"id":7199,"date":"2017-11-03T12:49:31","date_gmt":"2017-11-03T12:49:31","guid":{"rendered":"https:\/\/www.businessanalyze.com\/?p=7199\/"},"modified":"2017-11-08T11:22:55","modified_gmt":"2017-11-08T11:22:55","slug":"forgotten-customers","status":"publish","type":"post","link":"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/","title":{"rendered":"How to find forgotten customers – and grow sales"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sales results are driven by sales activities. That\u2019s why\u00a0successful sales teams set activity goals and measure activities\u00a0 – and why activity reports are\u00a0pre-defined\u00a0in our analytics for SuperOffice.<\/p>\n

Activity\u00a0reports\u00a0give insight into how many activities, like telephone calls, meeting booked, or offers\u00a0are carried out, and how much value is created. \u00a0By analyzing activities, sales managers get detailed information they can act on and use to influence results.<\/p>\n

You\u00a0can compare different periods and see which activities the sales rep made that led to a difference in numbers,<\/a>, and decide\u00a0next activities\u00a0to drive more business.<\/p>\n

Which customers should we follow up?<\/h3>\n

Consider another scenario.\u00a0Instead of asking “What activities are we doing?”\u00a0why not ask “Which customers\u00a0do NOT have activities? \u00a0What companies\u00a0have we not been in touch with during the past 6 months? Where aren’t there any planned\u00a0activities during the next 6 months?<\/p>\n

 <\/p>\n

Number of planned sales activities = Zero (0)<\/strong><\/p>\n

Number of completed sales activities = Zero (0)<\/strong><\/p>\n

By clearly identifying ‘Forgotten’ customers, you avoid losing customers and can put a more effective follow-up strategy in place. There is enormous opportunity to boost sales by reaching out and taking care of customers.<\/p>\n

Follow these steps:<\/p>\n

    \n
  1. Create a list of \u2018Forgotten customers \u2013 use Selections in SuperOffice or generate list automatically\u00a0with Data Optimisation Dashboards<\/a><\/li>\n
  2. Structure a process for sales to follow up\u00a0 \u2013\u00a0 \u00a0includes who, when and what activities<\/li>\n
  3. Monitor the results \u2013\u00a0keep track of progress\u00a0and share\u00a0results with the team<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    Do you use SuperOffice CRM?<\/h3>\n

    Get your own Forgotten customers report\u00a0and optimse your use of SuperOffice data with Data Optimisation Dashboards<\/a>.<\/p>\n

    Interested in learning more about\u00a0sales analytics and reporting?\u00a0Contact us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Sales results are driven by sales activities. That\u2019s why\u00a0successful sales teams set activity goals and measure activities\u00a0 – and why activity reports are\u00a0pre-defined\u00a0in our analytics for SuperOffice. Activity\u00a0reports\u00a0give insight into how many activities, like telephone calls, meeting booked, or offers\u00a0are carried out, and how much value is created. \u00a0By analyzing activities, sales managers get detailed […]<\/p>\n","protected":false},"author":4,"featured_media":7268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,1],"tags":[],"class_list":["post-7199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-uncategorized"],"acf":[],"yoast_head":"\nHow to find forgotten customers - and grow sales - Business Analyze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find forgotten customers - and grow sales - Business Analyze\" \/>\n<meta property=\"og:description\" content=\"Sales results are driven by sales activities. That\u2019s why\u00a0successful sales teams set activity goals and measure activities\u00a0 – and why activity reports are\u00a0pre-defined\u00a0in our analytics for SuperOffice. Activity\u00a0reports\u00a0give insight into how many activities, like telephone calls, meeting booked, or offers\u00a0are carried out, and how much value is created. \u00a0By analyzing activities, sales managers get detailed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Analyze\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T12:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-08T11:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/11\/how-to-id-forgotten-customers-forsideBilde.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cynthia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\"},\"author\":{\"name\":\"Cynthia\",\"@id\":\"https:\/\/www.businessanalyze.com\/#\/schema\/person\/3ec512da6a4df254872cf74f4721fae4\"},\"headline\":\"How to find forgotten customers – and grow sales\",\"datePublished\":\"2017-11-03T12:49:31+00:00\",\"dateModified\":\"2017-11-08T11:22:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\"},\"wordCount\":286,\"publisher\":{\"@id\":\"https:\/\/www.businessanalyze.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businessanalyze.com\/wp-content\/uploads\/2017\/11\/how-to-id-forgotten-customers-forsideBilde.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\",\"url\":\"https:\/\/www.businessanalyze.com\/en\/forgotten-customers\/\",\"name\":\"How to find forgotten customers - 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