Tinde grows revenues 50%. Big jump in use of business analytics.
The Norwegian company, Tinde, is a well known designer and builder of turnkey cabins. Their models are available in many styles at prime mountain locations.
During the past 3 years, the company has experienced significant growth, doubling their revenues. This year they are building 30% more cabins compared to this period last year. The company employs 100 people and recently opened offices in Stryn in addition to their main office in Ringebu.
Can’t effectively manage projects with spreadsheets
Four years ago Tinde started using Superoffice CRM to manage customer information. Like many other project-based organisations, however, project members stored lots of information in their own spreadsheets: Tasks, activities, prices, style, model, size, location, design, owners, materials, permits, milestones and deadlines.
When the number of projects doubled in a short time, the traditional way of working didn’t scale. There was:
- too much time spent looking for information – leaders need faster answers to specific questions
- too high risk – deadlines or deliverables weren’t clear enough for managers
- lack of visibility – designers needed a clearer overview of upcoming tasks
Changed to combination of CRM and business analytics
Tinde moved all project information into SuperOffice CRM. They added fields to capture information that was previously in Excel and they set up helpful guides to organize sales and project activities. Then they set up digital dashboards to present select sets of essential information for each user and role.
Above: Tinde CEO Audun Skattebo checks today’s sales and project reports on digital dashboards.
Different dashboards allow users to see exactly what they need at a glance. All information that is entered into SuperOffice, is organized and structured with Business Analyze.
Project dashboards for example, highlight activities, tasks and deadlines for each person. A construction manager, for example, sees when materials have been delivered on-site for all his/her projects, or where there is a delay, and can get specific details in one click.
The company has been through an incredible growth spurt. We simply couldn’t manage using the old methods of spreadsheets. CRM software combined with business analytics keeps us closer to what is important and we move faster. Audun Skattebo, CEO at Tinde
More than 45 people use dashboards daily. Some examples include:
CEO Dashboard
- List of top 10 sales for closing
- Graph showing all projects sorted per phase
- Sale last 3 months
- Activities in organisation
- Sale vs budget
- And more specific details about sale/projects
Designers
- ‘To-do-list’ of upcoming tasks for the team
- ‘To-do-list’ of a person’s own tasks
- List of individual tasks that are overdue
- List of all tasks that are overdue
Smoother workflows. Greater efficiencies.
The company estimates 20-30% savings in terms of efficiencies and upwards of 50% time saved creating weekly and monthly reports. The next phase is to connect information from ERP system into dashboards. Then sales reports will also contain invoicing and payment details.
More about Tinde: www.tindehytter.no
Our role: Business analytics and dashboard software
