KPI Gallery

This gallery shows a few of the diverse and insightful ways leading businesses visualize KPIs on dashboards. Each month, we add more examples. We hope this will give you new ideas about how automated KPI-tracking can help you reach your goals.

Product Sales as a Percent of Total Sales

This chart shows the value of each product (or product group) as a percent of total sales. It shows relative value which is useful for analyzing product sales and fine tuning sales strategy.

Annualized Yearly Churn Rate

There can be many factors to consider when calculating churn. This graph show the monthly churn rate x12. What's important is that the end-result helps you to build your business and drive revenue growth.

Amount Ordered per Delivery Date

Total Amount Ordered is an important KPI for sales and supply chain management. The amount ordered by delivery date report specifies the timing of planned delivery to customers or other recipient. When customers are invoiced after delivery, this graph gives valuable input as a component to predict future cashflow.

Gross Margin

Gross margin is an important KPI for almost all businesses. There are many ways to visualize the information. This example shows the current invoiced amount and gross margin for the current period and past 6 months.

Number of Proposals Sent

Writing and sending proposals is an important part of the sales process in many organisations. Businesses looking to optimize their sales efforts review both quality and quantity of prosposals. This visualization provides managers with a snapshot of sent proposals and their current status.

Accumulated Sales Revenue and Forecast vs. Target

This KPI measures accumulated and forecasted sales revenue compared to target for the year to date. It is helpful to have this overview of performance because there can be large variances month to month.  The forecast helps you predict how you will end up at the end of the period.

MRR Churn Per Month

Churn can be measured in terms of MRR (or ARR) and number of customers. Both are important to because churn directly impacts revenue growth. By analyzing the reasons for churn, companies can identify and implement strategies to prevent it and increase retention.

Sales Velocity

Sales velocity provides information about how fast you are making money. Many organizations work to optimize each of the 4 key factors afffecting velocity by measuring and focusing on one factor at a time.

Sales Pipeline - Value of Open Sales by Stage

This graphic summarizes the value and number of sales opportunities. It's important to monitor sales pipelines on individual and team levels in order to understand expected sales revenues and cashflow and optimize processes.

Employee Absence Rate

Public and private organizations monitor employee absenteeism in an effort to understand and maintain employee health. It is also required by law. In this example, gauges offer a fast way to review current rates and understand whether the rate is within a defined range.

Amount of Outstanding Invoices

No business wants to have outstanding invoices. This visualization can help you understand how quickly customer are paying their invoices, which one's are left upaid and whether efforts to reduce collection time are working effectively.

Number of 'Forgotten' Customers

If building existing customer revenues and reducing churn is important, then 'Forgotten customers' is an important KPI. It alerts your sales or customer success teams when there has not been any recent activities or customer contact.

First Response Time, Closing Time and Number of Tickets Per Month

This graph provides an quick view of workload, first response times and resolution time for each customer support ticket. By adding a filter to the graph, it is easy to change time periods or reporting level (i.e. per team or individual).

Projects - Planned vs. Actual Hours

Business measure planned compared to actual hours per project, task or activity in order to effectively manage resource and optimize profits. Resource utilization can be visualized in many different ways and for different levels or project types.

Billable Hours versus Non-Billable Hours per Month

By monitoring billable versus non-billable hours per month organizations can better understand how time is divided between direct revenue generating activities and other activities. Further analysis can help you understand which areas to prioritize or focus on.

EBITDA - Last year vs. Current year

EBITDA is a widely used operational profitability measure. This line graph compares Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) for the current year compared to the previous year.

EBITDA - Actual vs. Budget

EBITDA is a widely used operational profitability measure. This line graph shows comparison of the Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) for the current year compared to the budgeted EBITDA.

Net Promoter Score

The Net Promoter Score (NPS) is a key performance indicator focused on measuring customer loyalty. It's used to help organisations improve the customer experience. All the promoters can also give you valuable input about best practices and the detractors the same about areas where you can improve.

Sales Activities - Number of Outbound Calls Made

For many businesses it is essential to actively call prospects in order to generate business. This visualization shows how many outbound calls are made per day/week/month compared to the target range. Almost every sales activity can be visualized this way. For instance number of meetings booked each time period.

Annual Recurring Revenue

Annual recurring revenue growth (ARR) is one of the most important KPIs for SaaS companies. This waterfall graph is helpful because it is really telling the story of what happened during a specific time period.

Product Sales as a Percent of Total Sales

This chart shows the value of each product (or product group) as a percent of total sales. It shows relative value which is useful for analyzing product sales and fine tuning sales strategy.

Annualized Yearly Churn Rate

There can be many factors to consider when calculating churn. This graph show the monthly churn rate x12. What's important is that the end-result helps you to build your business and drive revenue growth.

Amount Ordered per Delivery Date

Total Amount Ordered is an important KPI for sales and supply chain management. The amount ordered by delivery date report specifies the timing of planned delivery to customers or other recipient. When customers are invoiced after delivery, this graph gives valuable input as a component to predict future cashflow.

Gross Margin

Gross margin is an important KPI for almost all businesses. There are many ways to visualize the information. This example shows the current invoiced amount and gross margin for the current period and past 6 months.

Number of Proposals Sent

Writing and sending proposals is an important part of the sales process in many organisations. Businesses looking to optimize their sales efforts review both quality and quantity of prosposals. This visualization provides managers with a snapshot of sent proposals and their current status.

Accumulated Sales Revenue and Forecast vs. Target

This KPI measures accumulated and forecasted sales revenue compared to target for the year to date. It is helpful to have this overview of performance because there can be large variances month to month.  The forecast helps you predict how you will end up at the end of the period.

Sales Velocity

Sales velocity provides information about how fast you are making money. Many organizations work to optimize each of the 4 key factors afffecting velocity by measuring and focusing on one factor at a time.

Sales Pipeline - Value of Open Sales by Stage

This graphic summarizes the value and number of sales opportunities. It's important to monitor sales pipelines on individual and team levels in order to understand expected sales revenues and cashflow and optimize processes.

Number of 'Forgotten' Customers

If building existing customer revenues and reducing churn is important, then 'Forgotten customers' is an important KPI. It alerts your sales or customer success teams when there has not been any recent activities or customer contact.

Sales Activities - Number of Outbound Calls Made

For many businesses it is essential to actively call prospects in order to generate business. This visualization shows how many outbound calls are made per day/week/month compared to the target range. Almost every sales activity can be visualized this way. For instance number of meetings booked each time period.

Annual Recurring Revenue

Annual recurring revenue growth (ARR) is one of the most important KPIs for SaaS companies. This waterfall graph is helpful because it is really telling the story of what happened during a specific time period.

Amount Ordered per Delivery Date

Total Amount Ordered is an important KPI for sales and supply chain management. The amount ordered by delivery date report specifies the timing of planned delivery to customers or other recipient. When customers are invoiced after delivery, this graph gives valuable input as a component to predict future cashflow.

Gross Margin

Gross margin is an important KPI for almost all businesses. There are many ways to visualize the information. This example shows the current invoiced amount and gross margin for the current period and past 6 months.

MRR Churn Per Month

Churn can be measured in terms of MRR (or ARR) and number of customers. Both are important to because churn directly impacts revenue growth. By analyzing the reasons for churn, companies can identify and implement strategies to prevent it and increase retention.

Amount of Outstanding Invoices

No business wants to have outstanding invoices. This visualization can help you understand how quickly customer are paying their invoices, which one's are left upaid and whether efforts to reduce collection time are working effectively.

Billable Hours versus Non-Billable Hours per Month

By monitoring billable versus non-billable hours per month organizations can better understand how time is divided between direct revenue generating activities and other activities. Further analysis can help you understand which areas to prioritize or focus on.

EBITDA - Last year vs. Current year

EBITDA is a widely used operational profitability measure. This line graph compares Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) for the current year compared to the previous year.

EBITDA - Actual vs. Budget

EBITDA is a widely used operational profitability measure. This line graph shows comparison of the Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) for the current year compared to the budgeted EBITDA.

Annual Recurring Revenue

Annual recurring revenue growth (ARR) is one of the most important KPIs for SaaS companies. This waterfall graph is helpful because it is really telling the story of what happened during a specific time period.

First Response Time, Closing Time and Number of Tickets Per Month

This graph provides an quick view of workload, first response times and resolution time for each customer support ticket. By adding a filter to the graph, it is easy to change time periods or reporting level (i.e. per team or individual).

Net Promoter Score

The Net Promoter Score (NPS) is a key performance indicator focused on measuring customer loyalty. It's used to help organisations improve the customer experience. All the promoters can also give you valuable input about best practices and the detractors the same about areas where you can improve.

Projects - Planned vs. Actual Hours

Business measure planned compared to actual hours per project, task or activity in order to effectively manage resource and optimize profits. Resource utilization can be visualized in many different ways and for different levels or project types.

Billable Hours versus Non-Billable Hours per Month

By monitoring billable versus non-billable hours per month organizations can better understand how time is divided between direct revenue generating activities and other activities. Further analysis can help you understand which areas to prioritize or focus on.

Number of 'Forgotten' Customers

If building existing customer revenues and reducing churn is important, then 'Forgotten customers' is an important KPI. It alerts your sales or customer success teams when there has not been any recent activities or customer contact.

Net Promoter Score

The Net Promoter Score (NPS) is a key performance indicator focused on measuring customer loyalty. It's used to help organisations improve the customer experience. All the promoters can also give you valuable input about best practices and the detractors the same about areas where you can improve.

Annualized Yearly Churn Rate

There can be many factors to consider when calculating churn. This graph show the monthly churn rate x12. What's important is that the end-result helps you to build your business and drive revenue growth.

Number of Proposals Sent

Writing and sending proposals is an important part of the sales process in many organisations. Businesses looking to optimize their sales efforts review both quality and quantity of prosposals. This visualization provides managers with a snapshot of sent proposals and their current status.

Accumulated Sales Revenue and Forecast vs. Target

This KPI measures accumulated and forecasted sales revenue compared to target for the year to date. It is helpful to have this overview of performance because there can be large variances month to month.  The forecast helps you predict how you will end up at the end of the period.

MRR Churn Per Month

Churn can be measured in terms of MRR (or ARR) and number of customers. Both are important to because churn directly impacts revenue growth. By analyzing the reasons for churn, companies can identify and implement strategies to prevent it and increase retention.

Sales Activities - Number of Outbound Calls Made

For many businesses it is essential to actively call prospects in order to generate business. This visualization shows how many outbound calls are made per day/week/month compared to the target range. Almost every sales activity can be visualized this way. For instance number of meetings booked each time period.

Annual Recurring Revenue

Annual recurring revenue growth (ARR) is one of the most important KPIs for SaaS companies. This waterfall graph is helpful because it is really telling the story of what happened during a specific time period.

Annualized Yearly Churn Rate

There can be many factors to consider when calculating churn. This graph show the monthly churn rate x12. What's important is that the end-result helps you to build your business and drive revenue growth.

Amount Ordered per Delivery Date

Total Amount Ordered is an important KPI for sales and supply chain management. The amount ordered by delivery date report specifies the timing of planned delivery to customers or other recipient. When customers are invoiced after delivery, this graph gives valuable input as a component to predict future cashflow.

Employee Absence Rate

Public and private organizations monitor employee absenteeism in an effort to understand and maintain employee health. It is also required by law. In this example, gauges offer a fast way to review current rates and understand whether the rate is within a defined range.

Number of 'Forgotten' Customers

If building existing customer revenues and reducing churn is important, then 'Forgotten customers' is an important KPI. It alerts your sales or customer success teams when there has not been any recent activities or customer contact.

Projects - Planned vs. Actual Hours

Business measure planned compared to actual hours per project, task or activity in order to effectively manage resource and optimize profits. Resource utilization can be visualized in many different ways and for different levels or project types.

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